Electrolux YouTube Commercial 2010

Tokyo 2010

Electrolux Commission

The Brief: to create and direct a YouTube commercial to be performed and shot as a live commercial at a new product launch for the “worlds quietest vacuum cleaner” the UltraSilencer

The Creative Direction: composition of an original musical composition for harpsichord, cello, electronics and vacuum cleaner orchestra. The vacuum cleaner was sampled live which can be heard at the start and end of the video as the sound of the vacuum cleaner orchestra became subsumed by the instruments as they looped and layered over the sound bed.